Be The First Result When They're Ready To Buy
Someone typing “emergency plumber near me” at 9pm is not browsing. They're buying. Google Ads puts you at the top of that moment — if the account is built correctly.
Google will happily spend your money badly
Google Ads is designed to be easy to start and hard to run well. The default settings favour broad reach: broad match keywords, automatic placements, Display Network opted in without you noticing.
The result is familiar. You spend $1,200 in a month and the search terms report is full of things you don't sell — job seekers looking for employment, students writing papers, people three states away.
Worse, most accounts we audit have no conversion tracking or track the wrong thing. If a “conversion” is a page view, Google optimises for page views. You get traffic. You don't get calls.
Tight targeting, honest tracking, ruthless negatives
We build around commercial-intent keywords — the phrases people use when they're ready to hire, not researching. Exact and phrase match do the heavy lifting; broad match only runs where it's earned its place.
Conversion tracking gets installed properly: form submissions, and phone calls tracked through Google's call reporting so a 40-second call counts and a 4-second misdial doesn't.
Then we build the negative keyword list, and keep building it every single week. This is the unglamorous work that separates a profitable account from an expensive one. Where it fits, we add Local Services Ads so you appear above the regular results with a Google Guaranteed badge.
Everything in Google Ads
No vague deliverables. Here's exactly what you get every month.
Keyword research
Commercial-intent terms mapped to your services, with search-volume and competition data for your metro.
Account build or rebuild
Clean campaign and ad-group structure, tight themes, no orphaned keywords inherited from an old account.
Conversion & call tracking
Form and call conversions configured and verified, with a minimum call duration so misdials don't count.
Negative keyword management
Weekly search-term review and negative list expansion — the single highest-return task in any account.
Ad copy & extensions
Responsive search ads plus sitelinks, callouts, location and call extensions to take up more of the page.
Local Services Ads
Where your category qualifies, we set up and manage LSA including the Google Guaranteed verification process.
Landing page guidance
We tell you exactly what's costing you conversions — or build the page for you on Scale and above.
Residential HVAC contractor
Canadian secondary market
Challenge
$2,400/mo in spend with broad match and no negatives. Search terms showed heavy waste on DIY repair queries and job hunters.
Approach
Rebuilt into exact/phrase ad groups by service line, added 400+ negatives in the first month, enabled call tracking with a 45-second threshold.
Illustrative example based on typical engagements. Not a guarantee of results.
Cost per qualified call
−46%
$88 → $47
Wasted spend eliminated
$740/mo
Non-commercial search terms
Booked jobs
+61%
Same monthly budget
Where this fits in our plans
Suggested plan: Growth — $497/mo
Google-only accounts under $3,000/mo spend fit Growth. If you want Meta running alongside it, Pro covers both.
Applications are reviewed within 24 business hours. Payment link is sent only after approval.
Google Ads questions
No. Ad spend is billed directly to you by Google and is entirely separate from our fee. We never mark it up or touch it — your card stays on your account. This keeps things transparent and means you can see exactly what Google charged you.
Yes, always. We manage your account through our agency manager account, but you remain the owner. Cancel and you keep the account, the campaign history, the conversion data and the negative keyword lists we built.
For most local service businesses, around $1,000/mo in ad spend is the floor where Google has enough data to optimise. Below that, campaigns take a long time to exit the learning phase. We'll tell you honestly if your budget is too thin for your market.
LSAs sit above regular search ads and charge per lead rather than per click, with a Google Guaranteed badge that requires background and licence checks. They're available for many home service, legal and wellness categories. We check eligibility during your audit.
Ready to fix your google ads?
Start with a free audit and we'll show you exactly what we'd change — before you pay us anything.
+1 (307) 317-9270