Results

What Good Ad Management Actually Changes

Three engagements, broken down: what was broken, what we changed, and what happened to the numbers.

Illustrative case studies. These are composite examples written to demonstrate our reporting format and method — not real, named clients. Replace them in lib/case-studies.ts with genuine, permission-cleared results before launch.

Home ServicesSecondary market, Canada

Cut cost per qualified call by 46% without adding a dollar of ad spend

A broad-match Google Ads account bleeding budget on DIY searches, rebuilt around commercial intent and call tracking.

Google Ads
Landing Pages
Review Management

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Cost per qualified call

−46%

$88 → $47

Booked jobs per month

+61%

34 → 55

Monthly ad spend

No change

$2,400 → $2,400

Wasted spend removed

Eliminated

$740/mo → $0

Health & BeautyMid-size metro, US

Tripled monthly consultations on the same $900 ad budget

Boosted posts replaced with a proper Meta campaign structure, Conversions API tracking and three tested creative angles.

Meta Ads
Landing Pages
Social Media Management

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Cost per booked consult

−58%

$104 → $44

Consults per month

3.2×

11 → 35

Monthly ad spend

No change

$900 → $900

Return on ad spend

Now measured

Untracked → 6.1×

Healthcare & DentalSuburban market, US

From #8 to #2 in the map pack, and calls up 118%

Citation cleanup, dedicated suburb pages and a review process moved a practice from eighth to second in the map pack.

Local SEO
Google Business Profile
Review Management
Google Ads

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Map pack position

6 places

#8 → #2

Calls from Google

+118%

62/mo → 135/mo

Organic sessions

+74%

1,410/mo → 2,450/mo

Google reviews

+148

48 → 196

Ready when you are

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