From #8 to #2 in the map pack, and calls up 118%
Citation cleanup, dedicated suburb pages and a review process moved a practice from eighth to second in the map pack.
- Map pack position
- 6 places
- #8 → #2
- Calls from Google
- +118%
- 62/mo → 135/mo
- Organic sessions
- +74%
- 1,410/mo → 2,450/mo
- Google reviews
- +148
- 48 → 196
Client
Family Dental Practice
Location
Suburban market, US
Plan
Pro
Duration
12 months
The practice served four distinct suburbs but had a single website page attempting to rank for all of them, with the town names listed in a paragraph at the bottom.
An audit of directory listings found the business name written five different ways, two duplicate Google listings from a previous location, and a phone number that was three years out of date on eleven sites.
Review volume had stalled at 48 with no process for asking. The two nearest competitors had 180 and 240 respectively.
- 1
Citation audit and cleanup
34 directory listings corrected to a single consistent NAP format, duplicate Google listings merged and the stale phone number replaced everywhere it appeared.
- 2
Dedicated suburb pages
Four original location pages, each written for the specific community with genuine local reference points, marked up with LocalBusiness schema.
- 3
Google Business Profile overhaul
Categories reset, services and insurance details listed out, weekly posts, and a photo programme covering the practice, team and equipment.
- 4
Review process at checkout
Front desk staff given a simple card and follow-up SMS sent the same afternoon. Every review answered within one business day.
- 5
Google Ads for the gap
A small search campaign ran alongside to capture demand during the months before organic rankings moved, then scaled back as the map pack position improved.
Map pack position for the practice's primary keyword moved from eighth to second over six months and has held in the top three since.
Calls attributed to the Google listing more than doubled, and organic sessions rose 74% year over year.
Review count grew from 48 to 196 with an average rating of 4.8, which now sits above both nearby competitors.
“Nothing they did was flashy. It was a list of unglamorous fixes that nobody had ever worked through. A year later we're second on the map and the phone shows it.”
Illustrative example. This case study is a composite written to demonstrate our method and reporting. It does not describe a specific named client, and past performance is not a guarantee of future results.
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